Michelle Kennedy is the founder and CEO of Peanut, the app that connects like-minded women throughout all stages of motherhood. When Michelle first became a mother to her son Finlay, she quickly realised how isolating motherhood can be. This led Michelle to build Peanut, with a mission to help women find community and connect globally.
1. The story of Peanut
We launched in 2017, and the concept was simple - I needed some mum friends! It didn’t make sense to me that my profession – I was Deputy CEO of Badoo and Director of Bumble at the time – was to enable people to find dates, yet I couldn’t find a like-minded mum to grab a coffee with? That just felt really wrong. I was used to interacting with all these slick apps to order taxis or deliver food, but once I’d had Fin, I was forced to use all of these out-dated products marketed to mums that just didn’t feel like ‘me’. The market felt ready for something new, and why couldn’t I be the one to do that?
Peanut is a safe space for mothers, expectant mothers, and those trying to conceive to build friendships, ask questions, and find support. We introduce you to women nearby who are at a similar stage in life, and provide access to a community that is there to listen, share information, and offer valuable advice. Whether it’s fertility, pregnancy or motherhood, Peanut is a place to find your community.
2. What’s your overall mission for Peanut?
Peanut is about recognizing a pain point millions of women encounter and providing access to a community when they need it most. Our mission is to reduce feelings of isolation and empower women to connect, all over the world.
3. Who is your main audience?
Peanut is for anyone who identifies as a woman. It’s a safe space to talk about women’s issues. Whether it’s understanding IVF, adoption, pregnancy, first years or nursery and beyond, Peanut is a place to connect with women like you.
4. Tell us a great story of success.
Success for us is seeing tweets and emails from women who have met through Peanut. Whether it’s overcoming mental health struggles or simply finding a friend in a new neighbourhood, these real life experiences are so uplifting. No woman should ever have to struggle or feel alone on their journey.
5. Can you tell us about some of your future plans?
We recently launched 1-1 Video Chat as a way for women to expand their virtual support network at a time where they need it most. We’re planning on opening this feature up to groups too!
6. How can people find you?